Wake Up and Smell the Specialty Coffee: The Rise of Craft Coffee Culture Coffee is more than just a morning pick-me-up – it’s a lifestyle. And in recent years, there has been a growing trend towards specialty coffee, with coffee enthusiasts seeking out high-quality, artisanal blends and unique flavor profiles.
At the Good Morning Project, we believe that starting your day with a delicious cup of coffee can set the tone for a positive and productive day. That’s why we’re proud to offer a range of specialty coffee blends from some of the best craft roasters in the world. But what exactly is specialty coffee, and how does it differ from your average cup of joe? Specialty coffee is a term used to describe coffee beans that score 80 points or higher on a 100-point scale, based on factors such as aroma, flavor, body, and acidity. These beans are grown in specific regions, and are often single-origin, meaning they come from a single farm or co-op. This allows for a unique taste profile that is specific to that region and its particular growing conditions. In addition to the high quality of the beans, specialty coffee is also differentiated by the way it is roasted.
Craft roasters take a hands-on approach, carefully monitoring the roasting process to bring out the best in each individual bean. This results in a cup of coffee that is not only delicious, but also showcases the unique flavors and characteristics of the beans and their origin. So why is specialty coffee on the rise? Part of it is due to a growing appreciation for artisanal products and a desire for unique experiences. But it’s also a response to the mass-produced, low-quality coffee that is all too common in cafes and coffee shops. With specialty coffee, you can taste the difference in every sip and enjoy a truly exceptional cup of coffee.
At the Good Morning Project, we’re committed to bringing you the best specialty coffee from around the world. So why not treat yourself to a delicious, handcrafted cup of coffee today? Your taste buds – and your morning – will thank you.